How Spotify Works. Agility with 1 product and 1200 people

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How Spotify Works. Agility with 1 product and 1200 people

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Scaling Agile at Spotify. What True Organizational Agility Can Look Like.


Henrik Kniberg and Spotify released an illustrated video on how Spotify is Scaling Scrum and Agile from a 1 team startup to a 1200 person powerhouse of the online music industry. Spotify is a disruptive force in the music industry, forcing record companies, radio stations, and artists to rethink their business models. Spotify is also an Agile company from the ground up. Spotify got its start using Scrum with one team, so there has been no “Agile Transformation” for the company. Instead the company faced the problem of how to maintain the Agility they had with one team while growing quickly.

The video describes their team structure, the organizational structures that span multiple teams, and the key principles that guide their decision making. I think it is fantastic that Spotify was willing to open the Kimono and show the world how they work, and that Henrik, as their Organizational Coach was able to present it is such a compelling visual way.

This is the cutting edge of organizational agility. For most companies, this kind of organizational model is a fantasy, it is so far removed from their current organization’s structure. If I were a music company executive, I would be scared as hell. Instead, I look forward to continuing to help companies achieve their own improvements for Agility in their own business context.

Part 1 of How Spotify’s Engineering Culture Works


About Author

Robin Dymond

Robin Dymond is the Managing Partner at Innovel. He trains, coaches, advises and helps people who want to make a difference in their organizations with Lean and Agile. An Engineer since 1990, an entrepreneur and Agilist since 2002, he has helped people adopt Agile in small and large organizations in Europe, the US and Canada. Innovel is currently is working with clients applying Agile across a range of business domains including software products in California, financial services in Toronto and equipment manufacturing in multiple US and EU locations. We are specialists who can help you bring Agile to your organization, accelerate your Agile transition and be a guide, reducing the risks to come with trying something new through Agile Coaching, Digital Transformation, Certified Scrum Training®.